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Advocacy is a political process by an individual or group which aims to 

influence decisions within political, economic, and social systems and institutions. 

Advocacy can include many activities that a person or organization undertakes including 

media campaigns, public speaking, commissioning and publishing research, conducting exit poll 

or the filing of an amicus brief

Lobbying (often by lobby groups) is a form of advocacy 

where a direct approach is made to legislators on an issue which plays a significant role in modern politics.

Research has started to address how advocacy groups in Canada are using social media to facilitate civic engagement and collective action.